Friday, February 27, 2009
This is a logo I created for Ford's 2008 Pickup Truck Leadership Program. Ford of Canada was faced with the challenge of creating a buzz to motivate their regional dealerships to sell more pickup trucks. The branding of the program took form under a heavyweight boxing theme. Framed posters with inspirational quotes by some of boxing's most memorable champions were sent to each dealership with information on their current standings in pickup truck sales across Canada. They pounced their competition in 2008!
Thursday, February 26, 2009
As a bit of an intro, I have been illustrating for about five years and working as a graphic designer full-time since 1992. My work experience includes concept development, branding, design production, art direction and illustration for clients such as Ford of Canada and Corus Entertainment.
As an illustrator I have focussed on outdoor lifestyle related publications. I have worked for magazines such as BC Cottage, Canadian Woodworking and Outdoor Canada. One of my goals is to illustrate for educational publications and children's storybooks. A book called "Sally's Shoes", written by Rino DeGrandis, is my first attempt at a storybook. I'll have to post it here when I get a chance.
Anyway, that's it for a quick intro.... Time to do some show and tell!
Welcome to my blog! Kinda empty at the moment, but that'll all change soon. I plan on posting my work here. So you'll be able to see what I have worked on and for whom I have worked for. I'll be keeping this up to date, so feel free to comment or drop me a line if you wish.