This is a logo I created for Ford's 2008 Pickup Truck Leadership Program. Ford of Canada was faced with the challenge of creating a buzz to motivate their regional dealerships to sell more pickup trucks. The branding of the program took form under a heavyweight boxing theme. Framed posters with inspirational quotes by some of boxing's most memorable champions were sent to each dealership with information on their current standings in pickup truck sales across Canada. They pounced their competition in 2008!
No comments:
Post a Comment